Portrait, Aya Souayh
Currently an architecture student, the courses she took within the university are what motivated her to learn how to paint, and she is in fact a self-taught artist.
She has been a climate advocate for years, and now she has decided to merge both passions of hers : painting and climate activism, and turned them into a sustainable and eco friendly small business.
Buba’s is a project that aims to give a second life to old pieces of clothing, and to textile waste that would’ve otherwise been incinerated, or left to decay, and thus polluting our planet even more.
It’s all about recycling the pieces and then upcycling them with a touch of textile paint.
The items of clothing and tote bags created within Buba’s are unique pieces, meaning that the buyer will have a product that no one has ever had and no one will ever have.
Also, the creation is somewhat slow, and it defies fast fashion in every way.
When it comes to clothing, the upcycled items are bought from thrift shops and from the common Souk, they’re then tended to with utmost care, thoroughly washed, fixed (if fixing is needed), and then painted on and ready to be sold.
And when it comes to the tote bags, originally they could be : a bedsheet, a table cloth, or even a curtain.
Amira Ladhari turns them into perfectly sewn tote bags, and Aya Souayh then paints on them.
The main idea behind Buba’s started when Aya noticed that such project does not exist in Sousse, and she took the initiative of doing it herself.
It has granted multiple buyers the chance of customizing their own clothes with designs of their choosing, of having unique clothing in their wardrobes, but also of being a conscious buyer and a protector of our mother Earth.